11 content marketing stats you’re not going to want to see3 min read


(And 11 ways you can change them)

Content marketing (CM) has transformed the way marketers not only reach their consumers but also how they gain their trust and loyalty. But when CM tactics are abused, or neglected of the strategic attention they deserve, it can result in some cringeworthy effects regarding your bottom line. Now, prepare yourself; uncover your eyes and observe these 11 content marketing stats:


I know, isn’t it hideous?

Don’t start running the opposite direction just yet, though! These shocking statistics regarding the ‘futility’ of CM simply proves that a lot of people haven’t quite been getting it right yet.

We’re here to change that by sharing some of the most promising ways around these embarrassing pitfalls.


What you can do:

  1. Document your content strategy
  2. Build a content team
  3. Create an editorial calendar
  4. Set a consistent publishing schedule
  5. Establish your content goals
  6. Predetermine measurements of success
  7. Get to know your audience
  8. Publish content that’s relevant to that audience
  9. Answer their frequently asked questions
  10. Repurpose content that’s doing well
  11. Establish lead-nurturing and scoring.

You can do all of these things with HubSpot or a similar COS (Content Optimisation System).


Get your CM up to scratch and you will see bigger and better results; here’s the proof:


It takes time and dedication to get noticeable results; you can’t just half-arse it and hope it makes a difference. A good marketing strategy needs a solid plan involving concrete goals, defined metrics of success, a thorough understanding of your audience, and social promotion and engagement. Build yourself a content team and establish your strategy and goals to begin reaping the benefits.

Here at oe:gen, we believe providing helpful content is a great, non-invasive way to attract visitors to your site. Instead of pushing your product or services onto anyone and everyone, why not let customers find you with inbound marketing?




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