Christmas is 3 days away. I know, it’s mad isn’t it? But don’t panic; if you’re still stuck on what to buy for your content marketer buddy (or for yourself), we’ve got you.
These books were published (or re-published) during 2015, and are just a snippet of what’s on offer to content marketers these days. To make it a little easier, we’ve whittled it down to just 5.
Here’s what we’ve put on our Christmas wishlist this year:
1. Buyer Personas: How to gain insight into your customer’s expectations, align your marketing strategies, and win more business by Adele Pevella
Dive into the heart of content marketing success by having a close look at key buyer personas. By understanding your customer’s needs and expectations, you can align your marketing strategies with facts, not guesses; understand exactly what content your buyer personas are looking for, and determine whether you’ve chosen the right targets that address their needs.
2. Content Inc.: How entrepreneurs use content to build massive audiences and creates radically successful businesses by Joe Palizzi
Joe is the founder of The Content Marketing Institute, and this is his 4th published book. It details a 6-step content marketing process that any marketing professional can use to understand and profit from a content marketing process.
Read in depth about the relevance, the challenges, best practices, tools and accomplishments that others have gained from each step. It provides an inspiring story with a voice that’s clear, confident and full of hard-learned experience.
3. Read Me: 10 lessons in writing great copy by Roger Horberry and Gyles Lingwood
This book is a step-by-step guide to the basics and best-practices of writing copy, and although it concentrates primarily on advertisements, it can be applied to all content marketing processes. It also offers cool little excercises or ‘workouts’ that help to put each lesson into practice.
It’s a wonderfully entertaining read, full of colourful imagery and smart examples from both the past and present.
I personally recommend this book to anyone who wants to brush up on their writing skills in order to really engage and connect with their prospects.
4. Non Obvious: How to think different, curate ideas and predict the future by Rohit Bhargava
“Content Curation adds meaning to issolated beautiful things.”
If you focus exclusively on content creation and fancy yourself a bit of a thought leader, this book is the one for you.
It’s an eye-opening tutorial that focuses on the habits and best practices of content curation, which can be as good as creating content by adding more value to existing content.
This book will tell you how to take content curation and use it to establish a reputation as a trend spotter. It describes the 3 main elements of trends and 5 questions to ask yourself when quantifying them. It also outlines ‘The Haystack Method’, which helps to locate and group ideas, identify themes, nail them, and provide proof.
5. How the World Sees You: Discover your highest value through the science of fascination by Sally Hogshead
Content marketers will love this for several reasons. Sally’s work aims to help you view yourself as others view you. In this way, it’ll enable you to market yourself and your message to clients, co-workers, employers, and prospects.
Her discussion of fascination helps us to understand and add engagement to the work we create and curate every day.