When most people think of Salesforce and Commerce, they probably picture their B2C Commerce Cloud solution, which was named a Leader in the Gartner Magic Quadrant for Digital Commerce back in 2018. But it might be a lesser known fact that since then, Salesforce has also created a B2B Commerce Cloud solution, which is perfect for businesses also need those great, modern and personalised online shopping experiences of B2C, but with larger, more complex business purchases.
This is because businesses need more specific functionality that’s different from what consumers need when they’re shopping online. For example, a wholesaler might need to bulk-buy to stock multiple shops for an entire season, or a factory might need to buy replacement parts for a very specific type of machine. But why shouldn’t they be able to browse and purchase as easily as consumers shop today?
Now more than ever, it’s vital for businesses to embrace the shift to digital commerce. In fact, Frost & Sullivan predicted that the global B2B eCommerce sales are to reach over $6.6 trillion by 2020, surpassing business-to-consumer (B2C) valued at $3.2 trillion by 2020.
Here are some of the features you can expect as a given from B2B Commerce Cloud:
- Authenticated sites including logins for each visitor
- Shopping carts that can accommodate hundreds or thousands of SKUs per order
- 2-click reorders to make large, frequent orders fast and easy
- Custom storefront themes for a unique look and feel for each account
- Custom product catalogs by account for exclusive items or a selected subset of products
- Negotiated/contract pricing by account and/or by customer segment
- Complex shipping functionality allowing for multiple delivery dates and locations
- Multiple payment types like credit card, purchase order, and ACH.
And because it’s built natively on the world’s number one CRM system, you can have everything in one place, giving you a 360-degree view of your business — as well as an impressive digital experience for your customers that not only matches B2C commerce functionality, but expands on it for B2B-specific needs.
With it, you can boost online revenue by making it simple for buyers to self-serve, engage more customers by staying connected across each touchpoint, and grow your business by adapting to changing markets and customer needs faster.
Our Salesforce Developer team of self-confessed geeks are currently nerding out about all the cool things we can do with B2B Commerce Cloud. Building the stunning user interfaces we do and having all the experience of creating Lightning Communities with B2B Commerce functionality using Salesforce, we’re so excited to squeeze the most we possibly can out of this solution, too.
Want to learn more about Salesforce B2B Commerce Cloud? Take a look at our Salesforce partner services page. Or, Salesforce themselves have a Commerce Cloud newsletter where you can sign up for all the news, trends and analysis happening in retail right now.
*Please note that this blog post’s relevant feature image was sourced from Salesforce.com and isn’t an oe:gen project.