For your inbound marketing efforts to be a success, it’s not enough to simply attract every Tom, Dick and Harry to your website. If you want to capture good quality leads to pass over to your sales team, you need to make sure you’re attracting the right people. So, who are they?
We love personas. They’re the bedrock of a successful content marketing strategy, digital strategy or website. If as marketers we aren’t getting the results we’re hoping for, then most of the time it’s because we need to go back and review our buyer personas!
After visiting HubSpot’s Inbound 2016 conference I’ve had internal discussions (with colleagues — not just in my head!) about ‘repurposing’ or ‘upcycling’ older content to maximise your bangs-per-buck…
Before you spend loads of cash on building a website, first you need to have a think about UX persona mapping. The more in-depth you go when mapping for your personas, the easier it’ll be to communicate with your customers throughout their entire journey and ultimately turn more qualified site visitors into leads and customers.
The most important part of successful content creation is knowing who you’re speaking to. It’s not enough to simply attract people to your site. If we want to get better quality sales leads, we need to attract the right people.
Creating content our ideal customers will love and share is the most important thing we do as inbound marketers. This means it’s crucial for us to define who we want to reach, and what exactly it is we need to do to engage and inspire them.
The new norm: H&M-owned womenswear brand & Other Stories cast transgender models in a campaign for its August 2015 collection. Members of the campaign’s creative team are also transgender.
People of all markets and ages are creating their own identities more freely than ever. Assumptions of demographics have been shattered. Hell, it’s the end of 2015, are you even surprised?