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How to create your UX persona mappings

Before you spend loads of cash on building a website, first you need to have a think about UX persona mapping.  The more in-depth you go when mapping for your personas, the easier it’ll be to communicate with your customers throughout their entire journey and ultimately turn more qualified site visitors into leads and customers.

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How to begin creating your buyer personas

The most important part of successful content creation is knowing who you’re speaking to. It’s not enough to simply attract people to your site. If we want to get better quality sales leads, we need to attract the right people.

Creating content our ideal customers will love and share is the most important thing we do as inbound marketers. This means it’s crucial for us to define who we want to reach, and what exactly it is we need to do to engage and inspire them. 

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Trend for the New Year: Post-Demographic Imperatives

The new norm: H&M-owned womenswear brand & Other Stories cast transgender models in a campaign for its August 2015 collection. Members of the campaign’s creative team are also transgender.

Post-Demographic Imperatives.

People of all markets and ages are creating their own identities more freely than ever. Assumptions of demographics have been shattered. Hell, it’s the end of 2015, are you even surprised?

Read moreTrend for the New Year: Post-Demographic Imperatives