The 5 L’s of lead-generation

There are generally two frames of thought on content marketing, the first is the easy one — throw a tonne of content out there and hope that some of the bites are the ones you want. The second is the initially harder, but far more effective — targeted, rich and valuable. But coming up with an idea which will attract the right prospects to your business isn’t easy. 

Here are our five L’s of lead-generation which will help you make sure your lead-gen ideas are watertight before going live with a campaign.

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What we learned from arranging a marketing event in 3 weeks

I’ll be honest, when I realised we had three weeks to arrange the Nottingham HubSpot User Group, I was a leeeetle bit scared. Three weeks to have our designer create the event page, arrange guest speakers, source catering, AND invite everyone? I’d never arranged a business networking event before, and we could have easily given ourselves three months to arrange it instead. But where’s the fun in that?

With the Salesforce User Group planned for the 17th August, we decided to plonk the HUG the day before. Who doesn’t want to have that Christmas eve shopping rush feeling smack-bang in the middle of August? 

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HubSpot & Salesforce integration: Revisiting lost sales opportunities

You may already be ‘upcycling’ your content, but are you recycling those leads which don’t convert to customers? A slick HubSpot to Salesforce integration — with the help of some custom fields — can ensure those leads that don’t quite make it to your case studies pages are re-nurtured and given a second chance.

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Turning leads into customers: part two – Connecting with your prospects

You don’t get a second chance to make a first impression, a phrase you will have heard throughout life, the mantra behind it doesn’t always prove to be true, but in the case of making a first impression with a prospect – it does. It really is worth planning for your first contact. This post will walk through practical and efficient ways to get off to a great start with your prospects. 

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Turning leads into customers: part one — Datanyze

While searching for inspiration this morning for my next three blog posts, I came up with a few ideas; writing a series of short stories about a marketing and sales team, documenting our office fussball table league, or simply delivering some useful and worthwhile tips on how to make your business grow. You’ll be pleased to know I went with idea number three (although I do feel that the first two ideas had their strengths).

Read moreTurning leads into customers: part one — Datanyze

Digital Marketing – In house vs Agency, the Math, the Risk, the Options.

A strong digital marketing team can make or break your business, it’s 2017 and this is now a fact of business. Whether to build your own team in house or outsource to an agency is a decision any successful business must make. Here are some of the main benefits of hiring an agency to solely run your digital marketing efforts, or give your current team a helping hand.

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Quick Guide: How to identify HubSpot to Salesforce integration errors

So you’ve got Salesforce all nicely integrated with HubSpot, but you’ve noticed some contacts are still struggling to sync. Here’s how to identify what’s gone wrong to break down this wall between Sales and Marketing:

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6 essential contact lists for every sales person

There are two types of people in the world; those who make lists, and those who don’t.

Here, I’m sharing the six essential contact lists which allow me to work more efficiently and to prioritise my time. If you’re looking to get your contact and lead lists organized, these are a great foundation. 

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