At the risk of sounding like every other b2b blog post published on the internet this month, we’ve done some research and found what we reckon marketers should seriously consider doing (or scrapping) to improve their sales this year.
We’ve talked before about how customer Communities can give your customers more control and free up your service teams, but they can also unlock a much deeper insight into your who your customers are, what they need, and how they want to be helped. And that, my friends, will really benefit your PR team. Here’s how.
Guys, I hate to say it, but we’ve got a problem. So many of us are not putting enough effort into our email communications any more! Horrible grammar errors, formatting nightmares, embarrassing spelling mistakes, incorrect names, blunt tones. I mean, I could go on and on about the horrors I’ve seen in my inbox; it’s the kind of stuff that keeps an editor up at night. But instead, I’m going to write a little guide to writing emails to help us all get back on track.
This blog should help you on your way to not only earning responses to your emails, but gratitude and respect from your recipients, to boot. Keep the following things in mind the next time you’re writing an email, and you’ll begin to see the impact that just a few small changes can have on your communication efforts.
Want a killer landing page? Well, we’ve hunted through the web to find some of the best blogs on the subject. Here are some of the most helpful landing page tips, from some lovely experts within the industry.
Kirsty Hulse from Many Minds once wanted to create a structurally-sound pillow fort for a client’s campaign. Yep, you read that correctly — a structurally-sound pillow fort. So who better to ask than an architect, right?
Now, the hardest thing about this funny campaign was asking established, serious architects around the UK to create the blueprints. But luckily, they eventually found two architects who agreed to create them. This was brilliant because, it actually only took 2 days to do and the blueprints were shared a crazy amount online — so that low-cost, low-risk idea turned out to be super fun and effective.
In her talk at this year’s Nottingham Digital Summit, Kirsty explained to us how we can create effective campaigns like this too, without needing to invest too much time, money, and risk. Here’s what we learned.
Vero is coming for Instagram armed with a chronological, ad-free feed, and users are scrambling to get signed up.
This year at INBOUND, we got a sneak peak of some brand new content marketing insights and software features from HubSpot. And guess what? It turns out that search has changed — again!
Of course, we’re not too surprised; vocal search options such as Siri and Alexa have made us a lot more conversational with our research. These days, we search the way we talk. So what does this mean for our content marketing strategies?
Before planning a content strategy, it’s crucial to fully understand where each piece of content fits in the prospect’s buying journey. Even if that prospect is the leader of an evil army from Middle-earth…
As content marketers, we spend a lot of time researching, writing, and posting blogs to help us attract our ideal customers; the challenge is making sure they’re consistently relevant. And let’s face it, we all go through creative dry spells.
We’ve been advocates of inbound for a while now, but it can still be a difficult concept to explain to our non-inboundy friends. That’s why we’re sharing some fun analogies we use, so you can use them too. You see, inbound marketing is kind of like…