fbpx

7 telltale signs it’s time to invest in Salesforce.

How do you know if a CRM system like Salesforce is really a worthwhile investment for your business? There are lots of common sales, marketing and customer service problems which Salesforce can help you quickly put right. Here’s how to tell if it’s time to invest in Salesforce.

Read more7 telltale signs it’s time to invest in Salesforce.

The anatomy of a great CRM

Customer relationship management (CRM) systems are a huge benefit to inbound sales. They improve your data so you can make informed decisions, increase productivity by speeding up your processes, and help your teams communicate and collaborate better. But there’s an overwhelming amount of providers out there to choose from. So how do you confidently invest in one when they’re all saying they’re the best option for you?

Read moreThe anatomy of a great CRM

HubSpot & Salesforce integration: Revisiting lost sales opportunities

You may already be ‘upcycling’ your content, but are you recycling those leads which don’t convert to customers? A slick HubSpot to Salesforce integration — with the help of some custom fields — can ensure those leads that don’t quite make it to your case studies pages are re-nurtured and given a second chance.

Read moreHubSpot & Salesforce integration: Revisiting lost sales opportunities

Turning leads into customers: part one — Datanyze

While searching for inspiration this morning for my next three blog posts, I came up with a few ideas; writing a series of short stories about a marketing and sales team, documenting our office fussball table league, or simply delivering some useful and worthwhile tips on how to make your business grow. You’ll be pleased to know I went with idea number three (although I do feel that the first two ideas had their strengths).

Read moreTurning leads into customers: part one — Datanyze

AI, chatbots, and customer service. Good or bad?

Mobile World Live reported the mobile enterprise apps market will hit an insane $128 billion by 2022. But this isn’t surprising when you think about how much we rely on our phones these days. Now, our preferred form of communication is generally via our thumbs.

In fact, the top five apps in the world on terms of frequency of use are all messaging apps, with the top four having 2.125 billion active monthly users, worldwide. That’s why so many companies are turning to customer service chatbots to answer customer queries.

Read moreAI, chatbots, and customer service. Good or bad?

Quick Guide: How to identify HubSpot to Salesforce integration errors

So you’ve got Salesforce all nicely integrated with HubSpot, but you’ve noticed some contacts are still struggling to sync. Here’s how to identify what’s gone wrong to break down this wall between Sales and Marketing:

Read moreQuick Guide: How to identify HubSpot to Salesforce integration errors

6 essential contact lists for every sales person

There are two types of people in the world; those who make lists, and those who don’t.

Here, I’m sharing the six essential contact lists which allow me to work more efficiently and to prioritise my time. If you’re looking to get your contact and lead lists organized, these are a great foundation. 

Read more6 essential contact lists for every sales person