fbpx

How an online customer Community can help your PR team

We’ve talked before about how customer Communities can give your customers more control and free up your service teams, but they can also unlock a much deeper insight into your who your customers are, what they need, and how they want to be helped. And that, my friends, will really benefit your PR team. Here’s how.

Read moreHow an online customer Community can help your PR team

13 ways to describe inbound marketing to anybody

We’ve been advocates of inbound for a while now, but it can still be a difficult concept to explain to our non-inboundy friends. That’s why we’re sharing some fun analogies we use, so you can use them too. You see, inbound marketing is kind of like…

Read more13 ways to describe inbound marketing to anybody

Why your business needs conversational messaging and how to do it well

During my days of academia, it was drilled into me to write formally. Heaven forbid I start a sentence with ‘And’, or slip in a contraction! And, well, I’d be absolutely slaughtered for that exclamation mark. Formal writing makes you appear more educated, yes. And you’re less likely to offend because you’re always neutral and passive. But my God, at what cost?!

Snorefest: over. Finally, conversational messaging is seeping into the business world. With brands like Innocent Drinks winning hearts with their informal, friendly tone of voice, many others have followed suit. It’s clear that people want to see the human side of their favourite brands. Because if a brand is relatable, they’re more likely to make a lasting impression.

Read moreWhy your business needs conversational messaging and how to do it well

Digital Marketing – In house vs Agency, the Math, the Risk, the Options.

A strong digital marketing team can make or break your business, it’s 2017 and this is now a fact of business. Whether to build your own team in house or outsource to an agency is a decision any successful business must make. Here are some of the main benefits of hiring an agency to solely run your digital marketing efforts, or give your current team a helping hand.

Read moreDigital Marketing – In house vs Agency, the Math, the Risk, the Options.