At the risk of sounding like every other b2b blog post published on the internet this month, we’ve done some research and found what we reckon marketers should seriously consider doing (or scrapping) to improve their sales this year.
We’ve talked before about how customer Communities can give your customers more control and free up your service teams, but they can also unlock a much deeper insight into your who your customers are, what they need, and how they want to be helped. And that, my friends, will really benefit your PR team. Here’s how.
Want a killer landing page? Well, we’ve hunted through the web to find some of the best blogs on the subject. Here are some of the most helpful landing page tips, from some lovely experts within the industry.
We’ve been advocates of inbound for a while now, but it can still be a difficult concept to explain to our non-inboundy friends. That’s why we’re sharing some fun analogies we use, so you can use them too. You see, inbound marketing is kind of like…
It’s that time of year again! HubSpot have released their data for The State of Inbound 2017. So we’ve taken a look to see what people across the globe said would be the top source of disruption in their jobs.
During my days of academia, it was drilled into me to write formally. Heaven forbid I start a sentence with ‘And’, or slip in a contraction! And, well, I’d be absolutely slaughtered for that exclamation mark. Formal writing makes you appear more educated, yes. And you’re less likely to offend because you’re always neutral and passive. But my God, at what cost?!
Snorefest: over. Finally, conversational messaging is seeping into the business world. With brands like Innocent Drinks winning hearts with their informal, friendly tone of voice, many others have followed suit. It’s clear that people want to see the human side of their favourite brands. Because if a brand is relatable, they’re more likely to make a lasting impression.
A strong digital marketing team can make or break your business, it’s 2017 and this is now a fact of business. Whether to build your own team in house or outsource to an agency is a decision any successful business must make. Here are some of the main benefits of hiring an agency to solely run your digital marketing efforts, or give your current team a helping hand.
After visiting HubSpot’s Inbound 2016 conference I’ve had internal discussions (with colleagues — not just in my head!) about ‘repurposing’ or ‘upcycling’ older content to maximise your bangs-per-buck…
Analysing your HubSpot data doesn’t have to be a pain, as long as the end result is valuable. Following these 5 steps will give you a clear plan of action to stitch up the holes in your marketing.
Today’s consumers feel online adverts are increasingly more obnoxious, intrusive and prevalent. And as the number of pop-ups and auto-playing ads rise, more people are now turning to ad blockers to stop the everyday annoyance. But how do we know this?