There’s a fine line between smart marketing automation and spam. Similarly, there’s a fine line between what a recipient sees as a marketing automated email and a ‘hand-written’ one.
Your blog is your business’ voice. In its simplest form, it’s the main medium where you communicate your top-level value to your visitors. If you build a subscriber list, you’re able to continue that conversation over weeks and months, automatically. And by providing your audience with consistent value with these blog subscription emails, you are, with each post, increasing your chances of converting your subscribers into customers.
(And 11 ways you can change them)
Content marketing (CM) has transformed the way marketers not only reach their consumers but also how they gain their trust and loyalty. But when CM tactics are abused, or neglected of the strategic attention they deserve, it can result in some cringeworthy effects regarding your bottom line. Now, prepare yourself; uncover your eyes and observe these 11 content marketing stats:
We stumbled upon a post from HubSpot that we think highlights an ongoing struggle in the world of marketing. The struggle of your CEO putting forth an opinion or idea any modern marketer would cringe at. These outdated marketing opinions can really hinder your business’s success, especially if they’re coming from the chief.
BAD NEWS: The new 3D touch feature for the iPhone 6s means your emails could get significantly lower open rates.
GOOD NEWS: We know what to do.