9 things we learned at Marketing Week Live 2019

Last Thursday I was up at the absolutely hideous hour or 4am to head down to London for Marketing Week Live – or as I more accurately called it, ‘Marketing Wednesday and Thursday Live’ – catchy, no?

Taking place at Olympia, MWLive is a free two-day event that provides practical, hands-on advice from some of the most respected leaders in Marketing. I couldn’t make the Wednesday talks due to our Women in Tech event taking priority, but managed to head down on Thursday to learn some new and exciting marketing insights. And here they are.

Read more9 things we learned at Marketing Week Live 2019

Workplace diversity helps your business grow. But there’s a bit more to it than that.

It was recently found that businesses with a balance of men and women on their executive teams are 21% more likely to outperform their competitors, and those with team members from a good mix of ethnic backgrounds are 35% more likely.

While gender and ethnic diversity obviously doesn’t automatically translate into profit, the correlation is there, and it suggests that when businesses commit themselves to diverse leadership, they actually become more successful at what they do.

Read moreWorkplace diversity helps your business grow. But there’s a bit more to it than that.

Event: Nottingham, UK Women in Tech Group | October 24th 2018

Our first Women in Tech event was such a fun, inspiring afternoon that we just had to plan another! So join us on Wednesday 24th October for our second Salesforce Women in Tech event in Nottingham, filled with insightful career stories, practical tips and advice, and eye-opening knowledge. Oh, and doughnuts. Mustn’t forget to mention the doughnuts… 

Read moreEvent: Nottingham, UK Women in Tech Group | October 24th 2018

Search in a screenless world: How voice search and contextual triggers change everything

Barry Adams got 12 words into his talk at The Nottingham Digital Summit before he started swearing, and we get the sneaking suspicion that’s a pretty good record for him: apparently, all we need to know is that he’s been doing SEO for ‘way too long’ and he’s ‘really f*cking good at it’. Barry is the straight-talking guy behind Polemic Digital — a specialised SEO consultancy which has won multiple awards at 2016 UK Search Awards, including the Best Small SEO Agency. He came to the summit to chat to us about the future of voice-based search and contextual triggers. Here’s what he told us.

Read moreSearch in a screenless world: How voice search and contextual triggers change everything

How to make your content marketing cheap, scalable and effective.

Kirsty Hulse from Many Minds once wanted to create a structurally-sound pillow fort for a client’s campaign. Yep, you read that correctly — a structurally-sound pillow fort. So who better to ask than an architect, right?

Now, the hardest thing about this funny campaign was asking established, serious architects around the UK to create the blueprints. But luckily, they eventually found two architects who agreed to create them. This was brilliant because, it actually only took 2 days to do and the blueprints were shared a crazy amount online — so that low-cost, low-risk idea turned out to be super fun and effective.

In her talk at this year’s Nottingham Digital Summit, Kirsty explained to us how we can create effective campaigns like this too, without needing to invest too much time, money, and risk. Here’s what we learned.

Read moreHow to make your content marketing cheap, scalable and effective.

The Nottingham Salesforce User Group | 20th June 2018

Come and join us for the next Nottingham Salesforce User Group on Wednesday 20th June at 2:00 PM! We’ve got an amazing agenda for our event this month, covering some brilliant topics and hands-on demonstrations for both Salesforce prospects and customers. Have a peak at what we’ve planned so far!

Read moreThe Nottingham Salesforce User Group | 20th June 2018