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Why the GDPR is the best thing to happen to your email marketing

The… uh… ‘ambiguous’ language of The GDPR has summoned a bit of panic and paranoia in email marketing, hasn’t it? Which isn’t surprising, really. I mean, have you read the legislation? Anyone without a background in law would struggle to make sense of it. It’s made marketing teams all over vision themselves shouting into a post-apocalyptic-GDPR wasteland, emptied of all newsletter subscribers and joy. But it’s really not directed at stopping you from marketing, but simply to stop companies from storing unnecessary data for illegitimate purposes. In fact, The GDPR is about to help you really step up your email marketing game. Here’s why.

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GDPR tip: How to create Individual records in Salesforce

With the GDPR being just days away now, I felt we should give some glory to a new object that the guys over at Salesforce HQ have kindly graced us with — ‘Individual’. With Individual records, you can easily track and store your customers’ data preferences. This new standard-object was rolled out in Spring ’18 to all editions of Salesforce to prepare for The GDPR, and can be enabled in just a couple of clicks. 

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Salesforce Community Cloud and GDPR

Salesforce is well-known for being the world’s most trusted cloud platform for business. Protecting customer data is at the very top of their priorities; in fact, it’s one of the company’s most important and distinctive qualities over their competitors. So, now that GDPR is on the not-so-distant horizon, how have they planned to help us Community users commit to this new general data protection law?

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