The… uh… ‘ambiguous’ language of The GDPR has summoned a bit of panic and paranoia in email marketing, hasn’t it? Which isn’t surprising, really. I mean, have you read the legislation? Anyone without a background in law would struggle to make sense of it. It’s made marketing teams all over vision themselves shouting into a post-apocalyptic-GDPR wasteland, emptied of all newsletter subscribers and joy. But it’s really not directed at stopping you from marketing, but simply to stop companies from storing unnecessary data for illegitimate purposes. In fact, The GDPR is about to help you really step up your email marketing game. Here’s why.
With the GDPR being just days away now, I felt we should give some glory to a new object that the guys over at Salesforce HQ have kindly graced us with — ‘Individual’. With Individual records, you can easily track and store your customers’ data preferences. This new standard-object was rolled out in Spring ’18 to all editions of Salesforce to prepare for The GDPR, and can be enabled in just a couple of clicks.
The GDPR comes into effect a mere 23 days from now, so in the name of transparency — and perhaps to even help you form your own plan — we thought we’d share what we’ve been up to behind the scenes to make sure we’re GDPR-ready.
Last week, Neil and l went on a trip to Birmingham to learn all about GDPR. Then we did an exam, passed the exam, and had to go to Bachhus Bar for a beer because our brains hurt. Here are some of the key things we learned that day.
Salesforce is well-known for being the world’s most trusted cloud platform for business. Protecting customer data is at the very top of their priorities; in fact, it’s one of the company’s most important and distinctive qualities over their competitors. So, now that GDPR is on the not-so-distant horizon, how have they planned to help us Community users commit to this new general data protection law?