Last year, our humble little blog won a spot in the Top 50 Salesforce blogs by Feedspot, so we thought we’d give it a celebratory ‘spruce’. Here’s what’s changed, and why.
Your prospects demand much more from your website than your contact details and a description of your services and products. Websites in 2017 need to be three things:
- Useful content libraries (for your prospects)
- Lead generation machines (for your business growth)
- Human friendly (for everybody!)
So you want to build a website for your business, but your budget is low, you’re not good with code, and you want to know your options? We’ve got you covered…
Unpopular opinion: marketing is an art form.
Okay, okay, I know I sound like a total bohemian ‘freedom, beauty, truth and love’ fruitcake here, but hear me out. Like painting or writing, it’s a medium to elicit thoughts, feelings and ideas in an effort to truly speak to people. To get them to tap into their emotions and decide whether or not your product or service fits into their own story. See where I’m going with this?
The fact is, there’s obviously a stark difference between being able to inspire people, and just simply trying to sell to them a product or service. But it’s a difference not many businesses recognise. As Simon Sinek said in his TED Talk on ‘The Golden Circle’, people don’t buy what you do, they buy why you do it.
Sometimes we get carried away with making our websites look cool. But choosing style over substance is a risk when it comes to user experience (UX). So at the risk of sounding a bit cynical, we’ve decided to write about the most annoying web design trends of 2017.
Creating fresh optimised content on a weekly basis is really important to achieve long-term success with Search Engine Optimisation. But SEO needn’t be daunting with HubSpot. In this quick guide, you’ll learn how to optimise your HubSpot website pages, blogs, and landing pages to give your business the best chance of being found by your target personas.
HubSpot smart forms are pretty great, you can do so much more with them. You can customise them, or you can select from field types such as open text fields, dropdowns menus, radio select buttons, check boxes, and more.
Analysing your HubSpot data doesn’t have to be a pain, as long as the end result is valuable. Following these 5 steps will give you a clear plan of action to stitch up the holes in your marketing.
Have you ever wondered which would win in a bar fight — traditional website design or growth-driven website design? Probably not. But hey, here’s an infographic explaining why the latter is probably the one to bet on when it comes to your business’ website.
Estimated reading time: 12 minutes, 37 seconds.
For a while now the website design process has felt flawed. So many companies have outdated websites due to the time-consuming, stressful nature of a complete redesign.
How do you launch a website in a fraction of the time of a traditional website design? How do you make sure you won’t go over budget? How can you be certain that it’ll help your business grow?