The architecture of a lead-generating website

Your prospects demand much more from your website than your contact details and a description of your services and products. Websites in 2017 need to be three things:

Why Storytelling should be part of your marketing strategy

Unpopular opinion: marketing is an art form.

Okay, okay, I know I sound like a total bohemian ‘freedombeauty, truth and love’ fruitcake here, but hear me out. Like painting or writing, it’s a medium to elicit thoughts, feelings and ideas in an effort to truly speak to people. To get them to tap into their emotions and decide whether or not your product or service fits into their own story. See where I’m going with this?

The fact is, there’s obviously a stark difference between being able to inspire people, and just simply trying to sell to them a product or service. But it’s a difference not many businesses recognise. As Simon Sinek said in his TED Talk on ‘The Golden Circle’, people don’t buy what you do, they buy why you do it.

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Quick guide: How to optimise your HubSpot pages for SEO

Creating fresh optimised content on a weekly basis is really important to achieve long-term success with Search Engine Optimisation. But SEO needn’t be daunting with HubSpot. In this quick guide, you’ll learn how to optimise your HubSpot website pages, blogs, and landing pages to give your business the best chance of being found by your target personas.

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Quick guide: How to embed a HubSpot form into your external website

HubSpot smart forms are pretty great, you can do so much more with them. You can customise them, or you can select from field types such as open text fields, dropdowns menus, radio select buttons, check boxes, and more.

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GDD: the ultimate web design process for growth-driven businesses

Estimated reading time: 12 minutes, 37 seconds.

For a while now the website design process has felt flawed. So many companies have outdated websites due to the time-consuming, stressful nature of a complete redesign.

How do you launch a website in a fraction of the time of a traditional website design? How do you make sure you won’t go over budget? How can you be certain that it’ll help your business grow?

Read moreGDD: the ultimate web design process for growth-driven businesses