How an online customer Community can help your PR team

We’ve talked before about how customer Communities can give your customers more control and free up your service teams, but they can also unlock a much deeper insight into your who your customers are, what they need, and how they want to be helped. And that, my friends, will really benefit your PR team. Here’s how.

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5 dead good Halloween marketing campaigns

It’s that time of year again! October arrives and brands dive straight into marketing their products and services for Halloween. Now, I’ve seen a lot of people grumbling about Halloween campaigns this year, but I personally can’t see why. It’s fun to create something a little different for your audience, and it gives you a chance to showcase your brand’s more playful side! Here are some of the best ones I’ve seen today.

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4 things for b2b marketers to get serious about in 2018

What does it take to deliver a well-executed customer experience in 2018? What are the emerging strategies and technologies to look out for? Well, according to Salesforce‘s annual State of Marketing report, these are where today’s most savvy b2b marketers are focusing their efforts.

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The 5 L’s of lead-generation

There are generally two frames of thought on content marketing, the first is the easy one — throw a tonne of content out there and hope that some of the bites are the ones you want. The second is the initially harder, but far more effective — targeted, rich and valuable. But coming up with an idea which will attract the right prospects to your business isn’t easy. 

Here are our five L’s of lead-generation which will help you make sure your lead-gen ideas are watertight before going live with a campaign.

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3 original lead-generating ideas for you to steal

Ebooks, whitepapers, videos, how-to guides; these are all great ways to attract prospects to your website to convert into leads. But sometimes you need that extra kick of creativity in order to really entice new leads to your business.

So, here are three lead-generating ideas fresh from my brain for you to steal, if you like!

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13 ways to describe inbound marketing to anybody

We’ve been advocates of inbound for a while now, but it can still be a difficult concept to explain to our non-inboundy friends. That’s why we’re sharing some fun analogies we use, so you can use them too. You see, inbound marketing is kind of like…

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Turning leads into customers: part one — Datanyze

While searching for inspiration this morning for my next three blog posts, I came up with a few ideas; writing a series of short stories about a marketing and sales team, documenting our office fussball table league, or simply delivering some useful and worthwhile tips on how to make your business grow. You’ll be pleased to know I went with idea number three (although I do feel that the first two ideas had their strengths).

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Why your business needs conversational messaging and how to do it well

During my days of academia, it was drilled into me to write formally. Heaven forbid I start a sentence with ‘And’, or slip in a contraction! And, well, I’d be absolutely slaughtered for that exclamation mark. Formal writing makes you appear more educated, yes. And you’re less likely to offend because you’re always neutral and passive. But my God, at what cost?!

Snorefest: over. Finally, conversational messaging is seeping into the business world. With brands like Innocent Drinks winning hearts with their informal, friendly tone of voice, many others have followed suit. It’s clear that people want to see the human side of their favourite brands. Because if a brand is relatable, they’re more likely to make a lasting impression.

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