Turning leads into customers: part two – Connecting with your prospects

You don’t get a second chance to make a first impression, a phrase you will have heard throughout life, the mantra behind it doesn’t always prove to be true, but in the case of making a first impression with a prospect – it does. It really is worth planning for your first contact. This post will walk through practical and efficient ways to get off to a great start with your prospects. 

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Digital marketing’s key emerging trends in 2017

Last Thursday, we traveled to Salesforce World Tour and picked up some handy tips to share with you lovely lot. If you missed it, you can watch the keynote here.

After the initial keynote, I quite literally shimmied over to Autitorium 3 where I was given a swanky pair of headphones akin to those you’d find in a silent disco (if you saw our Instagram Story on the day, you’ll know what I mean).

It was in this illuminated crowd that I listened to an interesting session called ‘How to drive more leads and sales with digital advertising powered by Salesforce’ to get some insight into those all-important, ever-changing digital advertising trends. Here’s what was said…

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10 ways marketing automation speeds up sales

These days, marketing teams are just as responsible for the success of the sales cycle as sales teams, because, with the birth of inbound marketing, they now have more power over the pace of the sales process than ever before.

Marketing automation, which usually syncs with your CRM, can automate the sales and marketing tasks that might normally slow your teams down. It means marketers are able to focus on sourcing and nurturing the right leads, and sales can concentrate on closing those deals.

Here are 10 handy ways you can shorten the length of your sales cycle with automation, and make things much more effective for your customers and teams:

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The 7 commandments of lead nurturing campaigns

Nurturing leads is all about keeping people engaged with your business by showing them you understand their specific needs. Depending on where your contacts are in the buyer’s journey, you’ll want to give them quality, timely, and contextual content that’s related to what they’re interested in.

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‘Social media’s a waste of time’ and other outdated marketing opinions

We stumbled upon a post from HubSpot that we think highlights an ongoing struggle in the world of marketing. The struggle of your CEO putting forth an opinion or idea any modern marketer would cringe at. These outdated marketing opinions can really hinder your business’s success, especially if they’re coming from the chief.

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