The brand new Trailhead Go app

Salesforce has recently released its new app — Trailhead Go. This is an app for both Android and IOS that puts all your beloved Trailhead trails in your hand to use on the fly!

Image from Salesforce.com

To use the app, you need to either create or already have a Trailhead account. At the bottom of the app is a navigation pane, which contains the following tabs:

  • Today
  • Learn
  • Search
  • Profile
  • More

Today

On the Today tab is a summary of Badges, Trails and Trailmixes in progress, this is a great place to look if you have a spare 20 minutes to finish off a trail and learn something new.

Learn

On the Learn Tab is where you’ll find your recommendations. These consist of Modules, Projects, Trails and Trailmixes. I’d advise going here if you want to start a new badge and learn something new.

Search

On the Search tab, there’s a recommendation on what to search for, as well as a search bar where you can search for Trails, Modules and more! If you have something in mind you want to learn, search it in there. It’ll search for keywords for you.

For example, I’m looking to learn about Process Builder. So I’ll search “Process Builder”, and it’ll show me everything with ‘Process builder’ keywords.

Profile

This is where you can see your Trailblazer profile, including how many badges and points you have with your rank, a doughnut chart of your skills based on completed badges, recently-passed badges, and your info.

More

The more tab is a bit like the settings tab. You can find help, send feedback, go to the Application Settings (which I believe isn’t working at the moment), and then there’s Campfire Mode.

Campfire mode allows you to change the interface of Trailhead Go, as standard its white with all the backgrounds being light. By using this toggle, you’re able to make it black (a dark setting).

One thing that I’ve found that they’ll hopefully fix by the next update, is the fact you’re not able to change the language. So far, the only way I’ve found how to change the language is to uninstall the app and then go to the desired country’s app store. For example, I want the app in English, so I’ll go to the UK app store.

So far, this app has been enthusiastically welcomed by the Trailblazer community. Which isn’t a surprise seeing as it’s been requested for several years!

If you haven’t already, download it and get Trailblazing on the go here!

How oe:gen embodies its values

I’ve been working at oe:gen for about six weeks now! That’s not a very long time, but I already feel like a firm part of the team and so fortunate to work for a company with such an amazing culture and values.  So much that I’d like to shout about it! oe:gen isn’t just dog-friendly (my Boston Terrier Elvis loves hanging out in the office), it truly embodies what it stands for. See below for oe:gen’s official values and my take on how they’re reflected in the company’s culture.

One team

oe:gen really is one team. The office is an open space with developers, marketing, sales, directors, project managers, designers, the business solutions architects and consultants all sharing one space; it is a very flat structure where equal value reigns supreme. As is the case with some other more traditional workplaces, oe:gen doesn’t operate a culture of barely visible executive members, privileged parking spaces and separate offices for the ‘more important’ members of staff. oe:gen is inclusive, treats its people equally and is the most supportive place I have worked to date.

Cultivate open and honest relationships

oe:gen’s open culture is reflected in the work environment. Meeting spaces don’t have any walls, and other than using a private space elsewhere in the building for chats about personal development, day-to-day meetings are conducted openly, and collaboration is actively encouraged.

Never be afraid to ask questions

When most people start a new job, they’re immediately in a position of unconscious incompetence, and I was no exception. I didn’t know what I didn’t know yet, but I was encouraged to sit in on sessions and to ask questions. This helped me figure out where I needed to focus my energy, so I can work on plugging my knowledge gaps with the use of Salesforce’s online learning platform called Trailhead (which is free for anyone to sign up and use).

Often in new jobs, there’s a sense that you’ve been hired because it’s assumed you already know everything, and there’s a fear to admit that there’s something you don’t know. oe:gen’s way is much more in tune with real-life; they know that we’re only human, that there is always something new to learn but that equally everyone has a unique perspective and value that they can add. Attitude and willingness to learn are more important than knowledge because the former isn’t something that can necessarily be taught. Which brings us on to the next value…

Continuous improvement

oe:gen fosters a culture of learning. If you love to learn new things to improve yourself and the work you deliver, then oe:gen is the place for you. Together with Salesforce’s Trailheads and the willingness of colleagues to help and share knowledge, and the encouragement to provide feedback on processes and ways of working, oe:gen is truly a fertile ground to learn and grow in your chosen career.

In fact, oe:gen runs a Salesforce training academy where anyone from any background or demographic can apply to learn all things Salesforce alongside real-life experiences — no qualifications needed — just a positive mental attitude and willingness to learn and contribute!

Focus on delivering results

oe:gen is customer-centric. One of the reasons I wanted to join oe:gen was due to their focus on working with the customer to deliver not only what they want but need in order to solve their business problems. 

oe:gen is brilliant at getting into the skin of its customers to fully understand how Salesforce can add value and business impact. To do this requires collaboration and mutual understanding of ways of working. oe:gen isn’t afraid to say no to clients who don’t share the same values — something which contributes to its success at delivering the right results.

And finally, always be your authentic self

The most refreshing part of working at oe:gen so far is the freedom to express yourself (and to bring your dog into work!). In some previous jobs, I’ve felt constrained by prescriptive dress codes and codes of conduct where it feels like you need to leave your personality at the door and churn out work in an almost robotic fashion. oe:gen celebrates the diversity of its workforce by encouraging collaboration and inclusion, not only in the office but in the industry (check out the Salesforce Women in Tech events!).

oe:gen is a great example of a company that is committed to keeping the balance of working towards profitable business growth without sacrificing its great company culture – but don’t just take mine (and Elvis’) word for it, check out the Glassdoor reviews, they speak for themselves!

If you would like a career at oe:gen, click the button below!

Say hello to the new Salesforce Content Management System

It’s no secret that these days, companies are striving to create, deliver and personalise content for their customers. And according to Salesforce’s latest ‘State of the Connected Customer’ report, 78% of customers expect consistent experiences across departments. That’s why Salesforce has just announced its hybrid CMS!

Salesforce says the trouble with legacy CMS’ is that they’re designed for a single touch-point, rather than the ‘ever-evolving, omnichannel customer journey‘ of today. Salesforce’s CMS is designed to easily help us create and deliver content to any channel or device, and connect that content to your customer data.

What’s different about Salesforce CMS’ features?

It’s flexible

You can choose a content type, or create custom types and quickly draft the content in the app, without really needing any technical skills at all.

For example, if you want to add content to an experience built with Salesforce, you can choose from two of the CMS’ “what-you-see-is-what-you-get” tools: Experience Builder and Commerce Page Designer.

You can build a great experience by simply dragging content components right onto the website, portal, forum, or commerce storefront you’re using. But both tools are developer-friendly too, which is perfect if your design and development teams want to build the experience with code.

If you want to deliver content into a third-party site, experience, or mobile app, you can also use their headless APIs to do that smoothly. And it also has multi-language and translation features to help you scale.

It’s connected

Instead of blindly creating content, your teams will have access to their customer data to help inform their decisions and personalise their content. Plus, Salesforce CMS lets you actually turn your data into content. No, seriously. They say you can take a CRM record from your CRM and translate the rows and columns into rich, visual content, such as a banner or engaging promotional CTA. Pretty cool, that.

Salesforce CMS is also a shared service, meaning you can collaborate across teams who use:

  • Salesforce Platform
  • Service Cloud
  • Community Cloud
  • Customer 360.

And according to Salesforce, soon Commerce Cloud and Marketing Cloud will be added to that list, too.

It’s hybrid

Your teams can create a variety of content in one central location and then distribute it to any digital touch-point. You can also create content collections, which are like playlists of content that can be added to different experiences.

And this can be any format — blogs, news, events, social, email and more. You can start new projects with a single click, visualise that content in every format before publishing, build custom content, and drag components right into your site as needed.

Your content will also be dynamic — adapting to wherever it appears, meaning there’s no need to recreate content for different touchpoints. You won’t need to worry as the experience, branding and assets will stay just as you intended across each interaction.

Connecting a CMS to the world’s best CRM instantly sounded like a fab idea to me, especially since at oe:gen, we’re always looking out for ways to give better, more personalised digital experiences. Learn more about Salesforce CMS via this link!

Find us in the crowds at Dreamforce with what3words!

Dreamforce is back in action on Tuesday 19th November, so we’re heading over to San Francisco again! And this time, we’ll be using our customer’s app, what3words to navigate around the biggest event in the Salesforce world.

What’s what3words, you ask? Well, it’s an app that’s really simplified location finding. It assigns each 3m square in the whole world a unique three-word address that will never change.

For example, ///intervals.using.tapes marks the entrance to oe:gen’s Nottingham office.

The creator of what3words used to work in the music industry and noticed that in the music world, technicians and musicians were getting lost trying to find live events every day. So after experiencing a few too many ‘navigation nightmares’, Chris Sheldrick asked his mathematician school friend, Mohan Ganesalingam, for help with an algorithm to make precise GPS coordinates more concise and easier for people to use.

These three-word addresses are as accurate as GPS coordinates but are much easier to say and share.  People use what3words to find their tents at festivals, navigate to venues, direct emergency services to the right location, and more.

It’s pretty much perfect for navigating San Francisco and the huge space that Dreamforce occupies. Paul will be using it to find his way around and meet up with his pals. If you’d like to grab a drink with Paul in San Fran — be that caffeinated, soft, or alcoholic — send him a little message via this Pardot landing page and he’ll arrange something with you!

Winter ’20 Release highlights

Salesforce Winter '20

Here are some cool new features from the Salesforce Winter ’20 release that we’re pretty excited for!

1. High-velocity sales

You can now customize your Sales Cadences to reflect different call scenarios with branching for call disposition categories. Whether you speak with your prospect or leave a voicemail, your Cadence moves on to the best next step!

2. Account Teams and Opportunity Contact Role enhancements

You can now customize account teams and opportunity contact roles. Improve collaboration on accounts by adding custom fields, triggers, and business processes that reflect the roles that account team members play in your company.

3. Sales Cloud Einstein has some new Forecasting Enhancements

This helps you predict outcomes more frequently and accurately. Now, you can forecast sales organization performance on a quarterly basis with Einstein Forecasting.

4. Start a flow on a schedule

You can now schedule an auto-launched flow to start on a particular date and time, setting the frequency to once, daily, or weekly. You can also specify and objects and filter if you want to specify certain records. This can be found in scheduled jobs in setup.

5. Enhanced Mobile Security

You can now limit operating system versions, app versions and device and network security through the salesforce app. This will help keep Salesforce app data safe and users’ personal data personal. You can also specify the severity of a violation.

6. Recycling bin in lightning

Most people know that if you want to fish anything out of the recycling bin once you’ve deleted it, you need to be on Classic. Now, after more than 50k points for this idea, you can do this through Lightning.

7. New Salesforce mobile App

Salesforce have launched a brand new mobile app that lets you use the Apps and Lightning Pages that you use on desktop, but on mobile. It’s a game-changer and definitely worth mentioning, as we can now create a customised variation of each page our customers need, just for mobile.

8. Field references

You can now look where a field is being used with the “Where is this used?” button.

9. Add signatures to Email Templates

With the new {{Sender.Signature}} merge field, when creating an email template, you can include a sender’s existing signature. The field is available wherever the merge field picker exists, including in emails, list emails and enhanced letterheads. The signature can be set up in My Email Settings.

10. Lightning Experience

For a while now, users have had the choice of giving their users access to Lightning Experience, but now Salesforce is rolling out Lightning to all orgs. This means your users will have access to Lightning, which is the new interface of Salesforce, and the majority who have already made the switch will tell you it’s so much better.

What are you most excited for from these new release notes? Let us know in the comments below!

Salesforce Women in Tech: Jayne-Anne Gadhia, Salesforce’s UK & Ireland CEO

It might be because it’s October so I’ve started my annual binge-watching of Buffy the Vampire Slayer, or it could be because our quarterly Salesforce Women in Tech event is just around the corner. But this week, we’re all about inspiring, awesome women. And that’s why we’re putting a spotlight on Salesforce’s new Chief Executive of UK and Ireland, Jayne-Anne Gadhia.

Jayne-Anne Gadhia, Founder of the start-up, Snoop, has been chosen to lead Salesforce’s UK and Ireland business, which is the largest market for Salesforce outside of the US!

I did a bit of research on Gadhia, and it turns out she was one of the founders of Virgin Direct in 1995 before spending five years at RBS. She became Chief Executive of Virgin Money in 2007, stepping down in 2018 following its takeover by CYBG. And she’s considered one of the financial services industry’s ‘most senior and best-known women’.

In 2015, the Government asked Gadhia to lead a review into the representation of women in senior managerial roles in financial services. In response to her recommendations in the review, HM Treasury launched the Women in Finance Charter. And now, there are over 330 firms of all shapes and sizes across financial services that are signed up to the commitments of the Charter – from global banks to credit unions, the largest insurance companies to the smallest fintech start-ups – with headquarters in the UK, USA, Europe and Asia.

As you can tell, Gadhia is a huge advocate for gender diversity in business. And in November 2016, she was appointed as the UK Government’s Women in Finance Champion, becoming a founder member of its Business Diversity and Inclusion Group in July 2017.

According to her Wikipedia page, she’s also been open about her experiences of depression and believes that better work-life balance can improve work performance. This is something which we’ve always been passionate about here at oe:gen.

Plus, if you follow her on Twitter, you’ll see how active she is about fighting climate change, advocating for equal pay, and other important causes close to our hearts.

It also mentions that in 2018, Gadhia was named Leader of the Year at the Lloyds Bank National Business Awards and was elected a Fellow of the Royal Society of Edinburgh. She was even awarded a CBE in the 2014 New Year Honours and made a Dame in the 2019 New Year’s Honours list!

Marc Benioff and Keith Block said in a joint statement: “Jayne-Anne is one of the most respected CEOs in the UK and we are thrilled to welcome her to Salesforce. With Jayne-Anne’s leadership, we are well-positioned to move into the next stage of growth and success for Salesforce, our customers, partners and communities.”

We’re always pumped to be a part of the Salesforce community, and seeing an important role model like Jayne-Anne lead the UK and Ireland business has made us even prouder to shout about Salesforce. I wonder if she’ll be up for speaking at our next Salesforce Women in Tech event?

Key considerations and questions for a Lightning migration

So, you’ve probably received a few emails from Salesforce by now informing you that in October 2019, Salesforce will be discontinuing classic and rolling out lightning to all orgs. This causes panic for lots of companies, but don’t worry — there’s still time to prepare before the big day!

The exact date of this change will be the 12th October, and these are the questions you need to be asking yourself.

1. What edition of Salesforce are you using?

To most companies, this might seem kind of obvious, but there will be some people out there who aren’t sure what edition they’re on, and in which case won’t know if this transition will be affecting them or not. Salesforce started branding things Lightning back in 2015, and are super keen for everybody to use it.

To identify, go to the home page of your Salesforce org, and compare against these two screenshots to see what version you are on.

A screenshot of a cell phone

Description automatically generated

The one on the left is Lightning, whilst the one on the right is Classic.

2. What is Lightning Experience?

Lightning Experience is Salesforces updated interface to their old one called Classic. It’s a lot easier to navigate, and allows for a more streamlined and agile method of working.

Lightning Experience has a tonne of new benefits for end-user, but they sure didn’t forget about admins working in the back-end. There are now visual prompts such as paths and Kanban boards, the screens are easier to use with dynamic sections that only appear when required, which are mobile-friendly.

There are much more ways to control how records are displayed, and the ability to customise pages makes it look so much nicer!

3. Is it time to move?

The answer is yes. I wouldn’t wait ’til transition day has come, because your end-users will have a bit of a shock when they log in and their interface has completely changed. And by making the changes before Salesforce forces you to, you’ll have time to prepare and do it the way you want. Design the layouts and where everything sits, and also train your users to make sure there’s a smooth adoption from them.

4. How can you go about transitioning to Lightning?

For the very basics of transitioning, Salesforce has made Transition Assistance, which can be found in the setup of Classic on the left-hand side just below the search bar.

It’s fairly straightforward to follow, and when you press ‘Get Started’ and follow the prompts, you’ll be able to run a Readiness Report. This will allow you to see how ready for lightning you are, and what will need changing to allow things to not get broken when you make the switch. This can include stuff like Visualforce pages and custom buttons. If you’ve done lots of custom work in the past, having developers create custom areas inside your org, this will be essential for you to check to see what might stop working.

If you’re unsure about how to tackle the Lightning migration and are keen to prepare before the big day, let us know! We’ve helped loads of customers make the switch as smooth as possible.

Our favourite IDE (and how you can win a year’s free subscription to it!)

Last week, the lovely people over at JetBrains sent us a free one-year subscription to ANY of their IDEs to give away at the September Salesforce User Group – sign up to the event and Tweet about it using #SFNotts for a chance to win your choice of JetBrains’ IDEs for up to ONE YEAR! 

We use JetBrains’ tools here at oe:gen to build the amazing solutions we build day-to-day. The particular IDE we use here at oe:gen is WebStorm by JetBrains.

We started using WebStorm shortly after the maker of our long-favoured tool MavensMate announced that development would be ceased. After trying a couple of different options, we soon found our way to WebStorm and Illuminated Cloud 2 (a plugin for WebStorm, built for developing applications on the Salesforce platform).  

We’ve been using WebStorm and Illuminated Cloud 2 for about a year now, and it’s been great! I’ve asked a couple of our developers to come up with their favourite things about WebStorm. Here’s what we said:

Me – Salesforce Developer 

My favourite thing about WebStorm — and the entire range of JetBrains’ products — is the community around them. They’re hugely customisable, and there’s a great support base for all of their products. 

Mark Ramsell – Head of Salesforce Development 

The plugins, version control features and the speed (once it’s open) compared to other similar IDEs (VS Code aside).

John Hutchinson – Senior Salesforce Developer 

One of my favourite bits is the code inspection tool. It highlights bad practice code segments and picks up missed js syntax things that could trip you up in edge cases. You can set up a different profile for different use cases too so you can run one profile for your code and another for when you’re doing code review of someone else’s that’s less strict. It’s worth noting that there are always false positives when running code inspection so you can’t trust it implicitly and have to use it as a guideline not a gold standard.

It’s safe to say that WebStorm has a lot to offer, and coupled with Illuminated Cloud 2, it’s one of the best IDE’s we’ve come across here at oe:gen, and it’s supported us a great deal in our expansion with more developers over the past year.  

Don’t forget to sign up to the Nottingham Salesforce User Group meet up next week and Tweet with #SFNotts to be in for your chance to win! 

Winter ’20 tools and critical updates for Lightning Experience transition

There has never been a better time to get serious about Lightning Experience. Because starting in October 2019, Salesforce is finally turning on Lightning Experience for all orgs and removing the option to disable it. To help you prep your org and users for this amazing new interface, Salesforce has added more tools to the transition toolkit.

  • Turn On Lightning Experience (Critical Update, Enforced)

    Salesforce is turning on Lightning Experience on a rolling basis in Winter ’20. Users still have access to Salesforce Classic after Lightning Experience is turned on, but Lightning Experience is where you want to be for driving business growth and improving productivity.

    So in Winter ’20, Salesforce is going to be turning on Lightning Experience on a rolling basis. Don’t worry, because they know people hate change, users will still have access to Classic after Lightning has been turned on. But let’s be honest, Lightning Experience is miles better for driving business growth and improving productivity, so why would they want to?

    This critical update was first made available in Spring ’19. To make sure you’re ready, verify your org’s existing features and customisations in the new interface, and prepare your users for the change!
  • Lightning Experience Graduates to a Permanent Fixture in Salesforce

    Lightning Experience is permanently enabled as of Winter ’20, either by an admin at your company or via the Lightning Experience Critical Update.

    After Lightning Experience is turned on, you won’t be able to disable it. But remember, all users will still have access to Salesforce Classic and can switch between the two interfaces as needed. But still, it’s not clear how long this option will be available for.
  • Default User Experience After Lightning Experience Is Turned On

    After Lightning Experience is turned on, a user’s default interface depends on when they were added to your org.

    Regardless of the default interface, Lightning Experience-enabled users can use the Switcher to move between Lightning Experience and Salesforce Classic.
  • Lightning Experience Configuration Converter: Scanning and Preparing Visualforce Pages, Hard-Coded URLs, AppExchange Packages, and More

    Using the Lightning Experience Configuration Converter, you can streamline and automate common transition tasks easily. And Salesforce has now made the Actions and Buttons tab generally available. It also helps with AppExchange packages and hard-coded URLs.
  • Access Lightning Experience Transition Tools in Government Cloud Orgs

    You can now enable access to Lightning Adoption Transition Tools housed on Heroku, which really gets the transition ball rolling.

    This means that when any admin in the org reads and acknowledges the terms of use for these Heroku-based apps, all admins in the org get access to the Salesforce Optimizer, Lightning Experience Configuration Converter, Lightning Experience Readiness Check, and Change Management Hub.

Though you will be moved over to Lightning by Salesforce, we don’t recommend that you wait for that to happen. You want to do it at your own pace to make sure everything you need is Lightning-ready. And we can help you with that. Check out our Lightning Transition service!

EVENT: Nottingham Salesforce Women in Tech | October

On October 9th from 2-5pm, we’ll be having our 5th Salesforce Women in Tech event! And as always, there will be four inspiring, wonderful, brilliant speakers there to share their knowledge and chat to us about their career journeys. Here’s a little bit about them…

Salesforce Women in Tech Nottingham

Rebena Sanghera

Derby College

Lecturer in Computing and a Microsoft Certified Educator

Rebena Sanghera is a Lecturer in Computing and a Microsoft Certified Educator who specialises in security and project management concepts. She builds blended, eLearning and classroom products with a focus on measurable behavioural outcomes and is currently converging computing and HR with her niche interest in eLearning compliance behaviours. She also works with individuals to develop their profiles using eLearning as a way of growing their professional brands.

Salesforce Women in Tech Nottingham

Jo Milton

Breadwinner

CFO/COO

An entrepreneur by nature, Jo has been involved in evaluating & financing companies or running companies since she left University. Her interests have always led her to continuous refinement and expansion of a business and its processes, and she thrives on making order out of chaos.

Jo is currently the CFO / COO of Breadwinner Integrations, which produces cloud-based integration software. Their principal integration tool is Breadwinner which integrates Salesforce and Xero. As well as her official title, she wears several other hats, as anyone at a fast-paced tech start-up inevitably does. Until recently, she’s been running four companies and has just sold one. 

Salesforce Women in Tech Nottingham

Arianne Donoghue

Edit

Associate Director – Digital Strategy

Arianne is Edit’s Associate Director of Digital Strategy, helping clients solve their business problems through marketing, technology and data. Having worked for some of the biggest search agencies in the country and client-side for the likes of Thomas Cook, Mamas & Papas, and icelolly.com, she’s at the forefront of what’s new within the industry. Arianne is involved with initiatives to promote diversity and inclusion in digital and is a regular industry speaker at digital events across the country.

Salesforce Women in Tech Nottingham

Susan Hallam MBE

Hallam

Founder/CEO

With more than 30 years’ experience working in the digital industry, Susan Hallam is a leading influencer in the Internet world and a thought leader who inspires businesses to greater success through digital engagement. 

She is a practising digital marketing consultant, a public speaker, and Founder/CEO of Hallam —  one of the UK’s leading digital agencies.

As Chair of the Board of Nottingham’s Creative Quarter, Susan is committed to the growth of the city’s creative economy, and developing Nottingham’s reputation as a great place to live, learn, work, and invest.

Susan was awarded an MBE for services to entrepreneurship and innovation in the Queen’s Honors 2018. Also in 2018, Susan was named a BIMA 100 CEO & Leaders shaping the digital industry, and she was made a Fellow of the Institute of Direct Marketing.

She is a Freeman of the City of London and a Trustee of Nottingham Castle. She is also a chartered member of CIM and CILIP. Born in the USA, Susan has resided in the UK since 1985.

Formerly a Senior Lecturer in Computing at Nottingham Trent University with a specialist interest in digital technologies, Susan also held senior digital marketing roles at BT and Capital One before establishing Hallam Internet in 1999. A Premier Google Partner, Hallam Internet employs more than 60 people who, under Susan’s leadership, provide a full range of digital marketing services to companies regionally, nationally, and internationally.  

Agenda

2:00 PMWelcome!We’ll kick off at 2pm with a short welcome from organiser Emily Malone.
2:10 PM‘Elevating to Expert: Building eLearning to grow your brand’ — Rebena SangheraAre you networking enough? Have you embedded SEO into your LinkedIn? All of that and more? More importantly, amongst all the noise, where can the key people perceive the value only you can bring? This talk focuses on how building eLearning products can aid your professional visibility and make your authentic self known to others. We’ll introduce a simple brand model for eLearning and review what it means to encapsulate your expertise and how through the creation of eLearning products, others can experience and see your value — even when you’re not there.
2:40 PM

‘Driving Diversity & Success By Reframing Failure’ — Arianne Donoghue
One of the (many) issues facing us in digital right now is a lack of diversity, including gender where recent stats estimate that only 26% of people working in our industry are women. Something that might be holding women back is a fear of failure and taking risks. In this session, Arianne will talk about how we should not be scared of failure, and why we should embrace it, using her own history of epic fails as a backdrop. She’ll also give actionable tips and advice to women who are early in their careers — about things they can do to gain confidence, build their networks and make their voices heard.
3:10 PMBreakTea, coffee, and Doughnotts!
3:30 PM ‘Cut the Crap’ — Jo Milton
When life just gets busier and more hectic, let’s look at the ways to prioritise, organise and ultimately make ourselves more efficient. We only get to live life once so nail everything. Make your work efficient and productive and enjoy your free time/ family time. Let’s look at ways we can make this happen. All this from the perspective of someone who runs four companies, has recently become a mother and just finished an 18 month home rebuild.
4:00 PM‘From Start Up to Scale Up: My Entrepreneurial Journey’ — Susan HallamJoin Susan Hallam for a conversation where she explores her entrepreneurial journey from a business Start-Up to one of the UK’s leading high growth Scale-Up digital marketing agencies. With over 30 years’ experience in the digital marketing arena, Susan started Hallam nearly 20 years ago. In that time a great deal has changed, and Susan will share with us her entrepreneur’s journey — the highs, the lows and some lessons learned along the path to building one of the UK’s most successful digital marketing agencies. Susan and her team at Hallam have an enviable reputation for remaining at the forefront of a constantly changing industry and Susan will also offer some insight to future market developments before a Q&A discussion with the audience.
4:30 PMGiveaway, buffet food and drink!We’ll be doing a giveaway — Prize TBC. Sign up and tweet about it with the hashtag #SFWiTNotts for a chance to win! There will also be a free hot buffet and drinks to end the day. Stick around with us for a chat! We won’t close the doors until 7pm.

Sign up for your free spot here!