I have a few passions in life; one of them is writing helpful articles for sales and marketing folks, and another is horror movies. So, to honour the spookiest day of the year, I’m going to combine (absolutely shoehorn) the two. Let’s see how this turns out…
Events at oe:gen Bringing people together to network, share ideas and inspire each other. Our Nottingham Salesforce Administrators’ and Women in Tech groups happen once every quarter, check out what goes down at these events and book your free spot on the next one!
Pardot’s Campaigns and Salesforce’s Campaigns — while being called the exact same thing — aren’t actually the same thing. Confused? We get it. To help clarify things, here’s a little article explaining their different functionalities.
Jewellery company Salesforce Community, Sales Cloud and Pardot. Our client is a wholesale fine jewellery company that specialises in the Bridal market, including wedding bands and engagement rings. They mainly service retailers based in the UK, but have recently opened an office in Belgium so they can service the European market.
At the risk of sounding like every other b2b blog post published on the internet this month, we’ve done some research and found what we reckon marketers should seriously consider doing (or scrapping) to improve their sales this year.
Pardot’s had a Winter revamp just in time for the New Year, giving us even more ways to find and nurture the right leads, close better deals, and improve that all-important marketing ROI. Here are some of the best updates from Pardot in 2019.
Guys, I hate to say it, but we’ve got a problem. So many of us are not putting enough effort into our email communications any more! Horrible grammar errors, formatting nightmares, embarrassing spelling mistakes, incorrect names, blunt tones. I mean, I could go on and on about the horrors I’ve seen in my inbox; it’s the kind of stuff that keeps an editor up at night. But instead, I’m going to write a little guide to writing emails to help us all get back on track.
This blog should help you on your way to not only earning responses to your emails, but gratitude and respect from your recipients, to boot. Keep the following things in mind the next time you’re writing an email, and you’ll begin to see the impact that just a few small changes can have on your communication efforts.
Managing our leads effectively involves lots of tracking, understanding, and reacting to a wide range of factors. Which, as you can probably expect, is quite time-consuming! And yet, still, we power on. But what if we were to automate all that?
It’s that time of year again! October arrives and brands dive straight into marketing their products and services for Halloween. Now, I’ve seen a lot of people grumbling about Halloween campaigns this year, but I personally can’t see why. It’s fun to create something a little different for your audience, and it gives you a chance to showcase your brand’s more playful side! Here are some of the best ones I’ve seen today.
Want a killer landing page? Well, we’ve hunted through the web to find some of the best blogs on the subject. Here are some of the most helpful landing page tips, from some lovely experts within the industry.