How much does Salesforce cost?

It recently came to light that a post I wrote on this subject many years ago isn’t really much use for people wanting to know the likely costs of Salesforce now!

A lot has changed in the SFDC ecosystem over the years… so what can you get for your beans these days? I updated this blog post in 2018 – it’s about time for a 2020 update! 

Sometimes our customers/potential customers have already had discussions with Salesforce [SFDC] directly, and other times we’re their first point of contact. Unsurprisingly, the answer to the question “How much does Salesforce cost?” is usually  “Well, it depends on…”:

  • What do you want to do with Salesforce?
  •  How many Salesforce licences will you need?
  • What kind of Salesforce licences will you need?
  •  Who do you want to work with on the implementation?

Click here for Salesforce licence costs


1. Salesforce for Customer Relationship Management (CRM) – [Sales Cloud]

Different companies have different understandings around what CRM means – we’re often called in to help facilitate cross-functional workshops to establish a clear understanding of the business benefits of a single view of data – whether it’s Accounts, Contacts, Sales and Financial information etc.

Remember the key benefit to businesses will be the management information which will be available.

INDICATIVE COST – Enterprise licences are £120+/user/month. Consultancy and Implementation is £9,000+

Click here for more info on Sales Cloud implementation

2. Salesforce for Customer Service  – [Service Cloud]

Out-of-the-box Salesforce has a big tick for allowing the automation/semi-automation of routine customer service activity such as raising cases/tracking activities, making customers happier using all the features in the #1 platform for service.

INDICATIVE COST – Licences are £60+/user/month. Consultancy and Implementation is £9,000+

Click here for more info on Service Cloud implementation

3. Salesforce for API integration and workflows – [Salesforce Platform]

oe:gen has been working with Salesforce for the past 10 years and are often asked to integrate with other systems or use complex workflows to create business applications on the Salesforce platform.

INDICATIVE COST – Licences are N/A. BA, Programming and Implementation is £15,000+

4. Salesforce for Customer or Partner Portals/Communities – [Community Cloud]

The phrase “The Social Enterprise” was coined by Salesforce a few years ago, and we’re now seeing the porous membrane effect —  as more and more companies chose to transparently share more and more information with their customers and partners. oe:gen are the number one specialists in EMEA delivering Communities, including UX and skinning to match corporate brand guidelines and create the best possible Customer Experience [CX]

INDICATIVE COST – Community Licences: pricing is now based on per user / log-ins – POA. Design and Implementation is £12,000+

Click here for more information on our implementation costs for Communities

5. Salesforce for Automated Marketing – [Pardot]

Generate high-quality leads with Pardot’s tools to keep your pipeline fully stocked with a steady flow of high-quality leads. We can get you up and running, or we can help design and create a more seamless brand experience for your existing Pardot landing pages, forms and emails.

INDICATIVE COST — Pardot B2B Licence:  Licence is £800+/month. Design and Implementation is £3,500+

Click here for more info on Pardot implementation and Pardot design support

6. Salesforce for Marketing teams – [Marketing Cloud]

Marketing Cloud is a unified platform of expert marketing tools built on the world’s #1 CRM – helping you know your customers, engage them, and personalise their experiences across everything, as if they were right in front of you.  It hooks into Salesforce CRM to integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps.

INDICATIVE COST – This is one of the most expensive licence types:  POA. Consultancy and Implementation is £30,000 – £50,000+

7. Switching to Salesforce Lightning  – [All Salesforce Clouds]

If you’re a new Salesforce customer then you’ve already experienced the latest Salesforce UX visual experience. If you’re still on “Classic” then you need to transition/migrate/change your Salesforce org to the new look and feel.

The stats prove how much more engagement you’ll get – and that’ll result in happier customers, as well. It can be very straightforward where you’re using Salesforce in a fairly straightforward way – if it’s a more mature Salesforce instance, it can get a little trickier.

INDICATIVE COST – No licence cost implications. Consultancy and Implementation is £6,000-£20,000+

Click here for information about Salesforce Lightning Transition

Get in touch if you have any more questions about Salesforce implementation costs, we’d love to hear from you!

How charities use Pardot to supercharge their campaigns

With so many email marketing platforms to choose from, it can be tricky to know which is the right one for your charity. As someone who uses Pardot for their nonprofit organisation every day, I’m sharing these five reasons why Pardot is a great option for any Salesforce-using NFP or charity wanting to create on-brand emails to boost their campaigns.

Super-personalised templates

All campaigns have several touchpoints to reach supporters, from emails to web landing pages, it’s important that they all have the same look and reflect your brand.

Pardot email templates can replicate the look and feel of your charity’s brand amazingly. These will need to be built by a Salesforce Partner with design experience (just like oe:gen did for LIVES), but the extra effort means you’ll have something that reflects your brand and stands apart from other charity emails your supporters will be getting.

This looks really smart for those clicking through to your website and gives a seamless user experience.

Automated email journeys

Unlike some other platforms, Pardot lets you create automated email journeys that send your supporters relevant content based on their actions.

For example, when running your campaign, you can set supporters off on a pre-planned email journey that’s activated once they make an action.

For example, if someone donates, they will then be sent timely and relevant followup content automatically as part of their journey without you having to remember to manually send each email at the right times.

Choose your own scoring system

The scoring system lets you allocate points for each action taken, to rank how engaged the people on your database are. So, someone that clicks on a link in an email will get more points than someone who has simply opened the email, and unsurprisingly, it’s 0 points for someone that leaves an email unopened.

This means you can segment out your most engaged people who are likely to respond better to an ask, such as becoming a regular donor or signing up to an event. Their scores will also be visible in their Salesforce account, so other teams can see their recent email activity too.

Easy syncing with Salesforce

We’ve all been there trying to download and upload clunky excel sheets of email lists and mapping fields before you can actually send an email.

But because Pardot sits in Salesforce it syncs automatically so you can spend more time crafting great content and less time on the admin.

There are even Pardot forms you can embed in your website to capture supporter details straight into Salesforce effortlessly.

Great support

Because Salesforce is so big, there’s a lot of Pardot support available both from Salesforce themselves as well as a whole online community of other users. And these users are more than happy to help out with queries and share tips for creating great campaign emails.

There are also regular meetups worldwide for Salesforce users like The Nottingham Salesforce Admin Group, so you can meet others like you, learn new tips and tools, and ask any questions you have.

LIVES Pardot templates

LIVES’ branded, flexible Pardot templates

LIVES’ branded, flexible Pardot templates LIVES are a brilliant Lincolnshire charity that provide a vital life-saving service, supporting hundreds of highly trained, dedicated volunteers who get to their neighbours fast to deliver care in those first critical moments of a medical emergency before handing over to the ambulance service.

Sales and marketing lessons we can learn from horror movies

I have a few passions in life; one of them is writing helpful articles for sales and marketing folks, and another is horror movies. So, to honour the spookiest day of the year, I’m going to combine (absolutely shoehorn) the two. Let’s see how this turns out…

Read moreSales and marketing lessons we can learn from horror movies

Events

Events at oe:gen Bringing people together to network, share ideas and inspire each other. Our Nottingham Salesforce Administrators’ and Women in Tech groups happen once every quarter, check out what goes down at these events and book your free spot on the next one!

Jewellery company Salesforce Community, Sales Cloud, and Pardot

Salesforce Community, Sales Cloud and Pardot

Jewellery company Salesforce Community, Sales Cloud and Pardot. Our client is a wholesale fine jewellery company that specialises in the Bridal market, including wedding bands and engagement rings. They mainly service retailers based in the UK, but have recently opened an office in Belgium so they can service the European market. 

How to write emails your readers will love

Guys, I hate to say it, but we’ve got a problem. So many of us are not putting enough effort into our email communications any more! Horrible grammar errors, formatting nightmares, embarrassing spelling mistakes, incorrect names, blunt tones. I mean, I could go on and on about the horrors I’ve seen in my inbox; it’s the kind of stuff that keeps an editor up at night. But instead, I’m going to write a little guide to writing emails to help us all get back on track.

This blog should help you on your way to not only earning responses to your emails, but gratitude and respect from your recipients, to boot. Keep the following things in mind the next time you’re writing an email, and you’ll begin to see the impact that just a few small changes can have on your communication efforts.

Read moreHow to write emails your readers will love