At the risk of sounding like every other b2b blog post published on the internet this month, we’ve done some research and found what we reckon marketers should seriously consider doing (or scrapping) to improve their sales this year.
Pardot’s had a Winter revamp just in time for the New Year, giving us even more ways to find and nurture the right leads, close better deals, and improve that all-important marketing ROI. Here are some of the best updates from Pardot in 2019.
Pardot’s Campaigns and Salesforce’s Campaigns — while being called the exact same thing — aren’t actually the same thing. Confused? We get it. To help clarify things, here’s a little article explaining their different functionalities.
Guys, I hate to say it, but we’ve got a problem. So many of us are not putting enough effort into our email communications any more! Horrible grammar errors, formatting nightmares, embarrassing spelling mistakes, incorrect names, blunt tones. I mean, I could go on and on about the horrors I’ve seen in my inbox; it’s the kind of stuff that keeps an editor up at night. But instead, I’m going to write a little guide to writing emails to help us all get back on track.
This blog should help you on your way to not only earning responses to your emails, but gratitude and respect from your recipients, to boot. Keep the following things in mind the next time you’re writing an email, and you’ll begin to see the impact that just a few small changes can have on your communication efforts.
Managing our leads effectively involves lots of tracking, understanding, and reacting to a wide range of factors. Which, as you can probably expect, is quite time-consuming! And yet, still, we power on. But what if we were to automate all that?
It’s that time of year again! October arrives and brands dive straight into marketing their products and services for Halloween. Now, I’ve seen a lot of people grumbling about Halloween campaigns this year, but I personally can’t see why. It’s fun to create something a little different for your audience, and it gives you a chance to showcase your brand’s more playful side! Here are some of the best ones I’ve seen today.
Want a killer landing page? Well, we’ve hunted through the web to find some of the best blogs on the subject. Here are some of the most helpful landing page tips, from some lovely experts within the industry.
Born into the Salesforce family, Pardot is a marketing automation platform designed to help b2b marketers of all sizes amp up their inbound efforts. It’s built on the World’s #1 CRM platform and is designed to be super easy to use, with an intuitive interface that guides you into building effective marketing campaigns. You can create amazing marketing campaigns, track and report on the effects of those campaigns, bridge the gap between marketing and sales, optimise from your results, and so much more.
We’ve got some great news to share with you! All of our team’s hard work has paid off, and today we finally hit the Silver partner tier of Salesforce! We already knew we were dead good at what we do, but this means we’re now universally recognised as being dead good. Pretty cool, right?
Pardot’s Engagement Studio helps us run complex marketing campaigns, without all the fuss. With these ‘Engagement Programs’, we can effortlessly reach the right person at the right stage in their buying cycle — with exactly the information they’re looking for. Plus, because of how they’re set out on the Engagement Studio canvas, we can visually follow the path our customers will take when entering campaigns. They’re great because they basically give a complete view of our customers’ experiences from start to finish. So, what can we actually do with Engagement Studio?