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A guide to Account-Based Marketing (ABM)

Account-Based Marketing is a relatively new form of strategic b2b marketing where you take an individual company and treat it as your very own target market. This way, instead of casting a giant net out far and wide, you can spearhead your marketing by finding your perfect customer account and personalising your content, just for them.

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HubSpot & Salesforce integration: Revisiting lost sales opportunities

You may already be ‘upcycling’ your content, but are you recycling those leads which don’t convert to customers? A slick HubSpot to Salesforce integration — with the help of some custom fields — can ensure those leads that don’t quite make it to your case studies pages are re-nurtured and given a second chance.

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10 Steps to aligning Marketing and Sales

 

Why can’t marketing be an arm of sales?

– Alan Johnson, ‘Peep Show’, season 4 episode 2.

For those familiar with the above quote, you’ll know that Mark couldn’t solve Johnson’s business riddle. Luckily here at oe:gen — we have!

OK, enough mooning, let’s strap on the nosebag and eat some serious sales and marketing (or, smarketing) alignment with the following 10 steps. 

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