Search in a screenless world: How voice search and contextual triggers change everything

Barry Adams got 12 words into his talk at The Nottingham Digital Summit before he started swearing, and we get the sneaking suspicion that’s a pretty good record for him: apparently, all we need to know is that he’s been doing SEO for ‘way too long’ and he’s ‘really f*cking good at it’. Barry is the straight-talking guy behind Polemic Digital — a specialised SEO consultancy which has won multiple awards at 2016 UK Search Awards, including the Best Small SEO Agency. He came to the summit to chat to us about the future of voice-based search and contextual triggers. Here’s what he told us.

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Get SEO-savvy with this brand new content strategy

This year at INBOUND, we got a sneak peak of some brand new content marketing insights and software features from HubSpot. And guess what? It turns out that search has changed — again!

Of course, we’re not too surprised; vocal search options such as Siri and Alexa have made us a lot more conversational with our research. These days, we search the way we talk. So what does this mean for our content marketing strategies?

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How does Google work? [Infographic]

Google’s constantly switching up its rules to improve its algorithm and produce better search results for everyone, so you need to keep your ear to the virtual ground to avoid your website’s SEO getting penalised in 2017, for something that was deemed totally acceptable in 2016.

But to help you really understand Google’s algorithm and to show you how some of its nifty features work, Neil Patel from QuickSprout created this dead cool animated infographic to explain the whole thing. We can only apologise for the creepy crawlies.

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Quick guide: How to optimise your HubSpot pages for SEO

Creating fresh optimised content on a weekly basis is really important to achieve long-term success with Search Engine Optimisation. But SEO needn’t be daunting with HubSpot. In this quick guide, you’ll learn how to optimise your HubSpot website pages, blogs, and landing pages to give your business the best chance of being found by your target personas.

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4 quick tips to SEO your blog content

Estimated reading time: 4 minutes, 13 seconds.

Search Engine Optimisation (SEO) can be a bit daunting to think about, especially if you’ve not had much experience with it. How do you make sure your blog article or site page is getting found in your ideal buyer persona’s search results? We’ve created this quick guide to help you get set up to succeed in on page SEO.

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