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Turning leads into customers: part two – Connecting with your prospects

You don’t get a second chance to make a first impression, a phrase you will have heard throughout life, the mantra behind it doesn’t always prove to be true, but in the case of making a first impression with a prospect – it does. It really is worth planning for your first contact. This post will walk through practical and efficient ways to get off to a great start with your prospects. 

Read moreTurning leads into customers: part two – Connecting with your prospects

Nurturing leads between HubSpot and Salesforce

Nurturing leads until they’re ripe for sales picking is a process which you’re likely spend a good amount of time and resources on. So, to retain the value which you’ve put in during the marketing stage, it’s important to make sure your handover of leads to Sales is a smooth and informative process.

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What we’re reading in 2017

If you want to learn about or improve on a particular aspect of your career or business, the cheapest, most satisfying way is to read a good book. That’s why we’ve asked the team what personal and business development books they’d recommend getting stuck into this year.

So, fancy feeding your head? Here’s a selection of reads we think have the potential to transform your business for 2017.

Read moreWhat we’re reading in 2017

10 Steps to aligning Marketing and Sales

 

Why can’t marketing be an arm of sales?

– Alan Johnson, ‘Peep Show’, season 4 episode 2.

For those familiar with the above quote, you’ll know that Mark couldn’t solve Johnson’s business riddle. Luckily here at oe:gen — we have!

OK, enough mooning, let’s strap on the nosebag and eat some serious sales and marketing (or, smarketing) alignment with the following 10 steps. 

Read more10 Steps to aligning Marketing and Sales

Quick Guide: How to identify HubSpot to Salesforce integration errors

So you’ve got Salesforce all nicely integrated with HubSpot, but you’ve noticed some contacts are still struggling to sync. Here’s how to identify what’s gone wrong to break down this wall between Sales and Marketing:

Read moreQuick Guide: How to identify HubSpot to Salesforce integration errors