Marketing can arm sales with the resources they need to close deals faster, and sales teams can help marketing target the right kind of customers. So what stops them from working together, and what can we do to help?
I have a few passions in life; one of them is writing helpful articles for sales and marketing folk, and another is horror movies. So, to honour the spookiest day of the year, I’m going to combine the two. Let’s see how this turns out…
You don’t get a second chance to make a first impression, a phrase you will have heard throughout life, the mantra behind it doesn’t always prove to be true, but in the case of making a first impression with a prospect – it does. It really is worth planning for your first contact. This post will walk through practical and efficient ways to get off to a great start with your prospects.
Nurturing leads until they’re ripe for sales picking is a process which you’re likely spend a good amount of time and resources on. So, to retain the value which you’ve put in during the marketing stage, it’s important to make sure your handover of leads to Sales is a smooth and informative process.
If you want to learn about or improve on a particular aspect of your career or business, the cheapest, most satisfying way is to read a good book. That’s why we’ve asked the team what personal and business development books they’d recommend getting stuck into this year.
So, fancy feeding your head? Here’s a selection of reads we think have the potential to transform your business for 2017.
Why can’t marketing be an arm of sales?
– Alan Johnson, ‘Peep Show’, season 4 episode 2.
For those familiar with the above quote, you’ll know that Mark couldn’t solve Johnson’s business riddle. Luckily here at oe:gen — we have!
OK, enough mooning, let’s strap on the nosebag and eat some serious sales and marketing (or, smarketing) alignment with the following 10 steps.
So you’ve got Salesforce all nicely integrated with HubSpot, but you’ve noticed some contacts are still struggling to sync. Here’s how to identify what’s gone wrong to break down this wall between Sales and Marketing: