For marketers, deciding where to invest your time and money isn’t easy, but recently more brands are pouring their efforts into social media. Why? With the rapid growth of social media combined with the declining rate of organic reach and referral traffic, they can’t afford to ignore its value any more. With this in mind, what are some of the most popular social media marketing trends of 2018?
Do you ever feel like you’re mumbling into the void? You’re blogging, you’re creating ebooks, you’re offering free downloadable content, you’re doing EVERYTHING you’ve been told to as an inbound marketer, but no one seems to be paying attention.
You don’t get a second chance to make a first impression, a phrase you will have heard throughout life, the mantra behind it doesn’t always prove to be true, but in the case of making a first impression with a prospect – it does. It really is worth planning for your first contact. This post will walk through practical and efficient ways to get off to a great start with your prospects.
During my days of academia, it was drilled into me to write formally. Heaven forbid I start a sentence with ‘And’, or slip in a contraction! And, well, I’d be absolutely slaughtered for that exclamation mark. Formal writing makes you appear more educated, yes. And you’re less likely to offend because you’re always neutral and passive. But my God, at what cost?!
Snorefest: over. Finally, conversational messaging is seeping into the business world. With brands like Innocent Drinks winning hearts with their informal, friendly tone of voice, many others have followed suit. It’s clear that people want to see the human side of their favourite brands. Because if a brand is relatable, they’re more likely to make a lasting impression.
The Facebook-owned number one photo sharing app will now show you photos it reckons you want to see first, rather than chronologically. Hm, that’s not very instant is it, Instagram?
We stumbled upon a post from HubSpot that we think highlights an ongoing struggle in the world of marketing. The struggle of your CEO putting forth an opinion or idea any modern marketer would cringe at. These outdated marketing opinions can really hinder your business’s success, especially if they’re coming from the chief.