fbpx

4 social media trends for marketers to try in 2018

For marketers, deciding where to invest your time and money isn’t easy, but recently more brands are pouring their efforts into social media. Why? With the rapid growth of social media combined with the declining rate of organic reach and referral traffic, they can’t afford to ignore its value any more. With this in mind, what are some of the most popular social media marketing trends of 2018?

Read more4 social media trends for marketers to try in 2018

Turning leads into customers: part two – Connecting with your prospects

You don’t get a second chance to make a first impression, a phrase you will have heard throughout life, the mantra behind it doesn’t always prove to be true, but in the case of making a first impression with a prospect – it does. It really is worth planning for your first contact. This post will walk through practical and efficient ways to get off to a great start with your prospects. 

Read moreTurning leads into customers: part two – Connecting with your prospects

Why your business needs conversational messaging and how to do it well

During my days of academia, it was drilled into me to write formally. Heaven forbid I start a sentence with ‘And’, or slip in a contraction! And, well, I’d be absolutely slaughtered for that exclamation mark. Formal writing makes you appear more educated, yes. And you’re less likely to offend because you’re always neutral and passive. But my God, at what cost?!

Snorefest: over. Finally, conversational messaging is seeping into the business world. With brands like Innocent Drinks winning hearts with their informal, friendly tone of voice, many others have followed suit. It’s clear that people want to see the human side of their favourite brands. Because if a brand is relatable, they’re more likely to make a lasting impression.

Read moreWhy your business needs conversational messaging and how to do it well

‘Social media’s a waste of time’ and other outdated marketing opinions

We stumbled upon a post from HubSpot that we think highlights an ongoing struggle in the world of marketing. The struggle of your CEO putting forth an opinion or idea any modern marketer would cringe at. These outdated marketing opinions can really hinder your business’s success, especially if they’re coming from the chief.

Read more‘Social media’s a waste of time’ and other outdated marketing opinions