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How to create your UX persona mappings

Before you spend loads of cash on building a website, first you need to have a think about UX persona mapping.  The more in-depth you go when mapping for your personas, the easier it’ll be to communicate with your customers throughout their entire journey and ultimately turn more qualified site visitors into leads and customers.

Read moreHow to create your UX persona mappings

Globalising Orchard layout elements (and testing them)

So, I created a HubSpot blog post layout element in Orchard for a recent project (which I intend to write a post about later). I was then asked to make it personalised by country, so users would see different blog posts based on which country they were in. This is how I got around to globalising Orchard layout elements…

Read moreGlobalising Orchard layout elements (and testing them)

Why isn’t my landing page converting? 11 statistics to consider.

“Why isn’t my landing page converting?”

Landing pages are an essential inbound method which helps you to build a solid email list. But they take a lot of testing and optimising, and you’ll be surprised to know how many companies don’t quite get it right.

Here are 11 statistics to consider that’ll help you form better LPs and gain more leads:

Read moreWhy isn’t my landing page converting? 11 statistics to consider.