fbpx

How do you make your website GDPR-compliant?

What is GDPR?

The General Data Protection Regulation (GDPR) is a series of changes to the way that data is captured, used and managed for everyone in the EU. The purpose of this regulation is to give everyone better control of the data that can be captured and used about them. Any person you hold information on has the right to request you erase their data. So if an individual asks you to remove their data from your systems, you have to do so.

Read moreHow do you make your website GDPR-compliant?

How HubSpot’s document link feature can help the NHS

I can’t say i’ve ever given much thought to the National Health Service’s email systems, obviously until last month when the NHS suffered a mass cyber attack. Following the attack the NHS have implemented a ban on opening documents attached to emails. However, HubSpot’s ‘linked documents’ are still openable.

Document links can be used in your blog, within emails or on your website.

And that’s not all, document links are a great and safe way to ensure that your email doesn’t get picked up by spam filters and end up not reaching your recipient.

Read moreHow HubSpot’s document link feature can help the NHS

Why your business needs conversational messaging and how to do it well

During my days of academia, it was drilled into me to write formally. Heaven forbid I start a sentence with ‘And’, or slip in a contraction! And, well, I’d be absolutely slaughtered for that exclamation mark. Formal writing makes you appear more educated, yes. And you’re less likely to offend because you’re always neutral and passive. But my God, at what cost?!

Snorefest: over. Finally, conversational messaging is seeping into the business world. With brands like Innocent Drinks winning hearts with their informal, friendly tone of voice, many others have followed suit. It’s clear that people want to see the human side of their favourite brands. Because if a brand is relatable, they’re more likely to make a lasting impression.

Read moreWhy your business needs conversational messaging and how to do it well

Globalising Orchard layout elements (and testing them)

So, I created a HubSpot blog post layout element in Orchard for a recent project (which I intend to write a post about later). I was then asked to make it personalised by country, so users would see different blog posts based on which country they were in. This is how I got around to globalising Orchard layout elements…

Read moreGlobalising Orchard layout elements (and testing them)

5 reasons why your website redesign might fail

Feeling anxiety, stress and ultimately disappointment each time your website undergoes its once-in-a-blue-moon redesign?

Here are the 5 main reasons why most website redesigns fail, and tips on how to quickly launch and own a site that learns from past failures, attracts visitors, and improves conversion rates.

Read more5 reasons why your website redesign might fail